First, its implementation could make the transactions faster and safer for the end user. If the system proves to be a success in Toronto, it should be rolled out on a larger scale quickly.
Pull Strategy is focus on tag users. However there are still many uncertainties: So the most promising potential market for Dexit would be merchants in the following industry: At last, the implementation of new system demanded the new wave of marketing, and it was needed to make a solution about the preferable marketing strategy.
The goal of Dexit was to provide low-value electronic payment service which would offer the customer with convenience, efficiency, reliability and faster cashless transactions.
Outdoor exposure would be a little harder because most of the traffic would be hard to grab their attention. From here Dexit wishes to expand the market and want to grow their share to 50 per cent in 4 years.
Conclusion Based on our analysis, Dixie has a very great market potential and the simplified and fastened electronic payment method.
The bonus is that the ad would also run on prime time so we know that many individual would be watching. For merchants, who will benefit a lot from Dexit on solving various problems and increasing revenues accordingly, it is common and reasonable to charge service fees from them. How to Write a Summary of an Article.
If we go with the option of launching this product in Ontario we would have to look at popular areas, i. This is because for the market we are targeting are individuals who are busy and on the go.
Since the users of Dexit tag could be ranged from all level of age or income and from much kind of industries, the wider the advertisement could cover the more effective the outcome would be.
After analyze the three alternatives, we believe that Dixie should roll the launch in hashes, which allows them to manage the launch very closely and hence minimize risks associated with the launch of a new product.
So, it takes risk and also short lived. This makes the system more attractive to residents of the area, and they are more likely to embrace the system.
Because of Toronto is a pilot market, hence Dexit should set a great example in Toronto to attract more markets. Often companies can easily see the unfulfilled needs in the markets but they are difficult to serve as there are costly barriers.
This is because the only time these consumers have would be either at home watching television or during rush hour listening to the radio. Dixie need to decide where to launch its service.
Push strategy is mainly focus on getting the joints of merchants. Initially, the consumer questions the value of trying a new payment method.
The next option is to use poster around various locations. When you have done those, opportunity is right in your hand. Dexit--A Marketing Opportunity is a Harvard Business (HBR) Case Study on Sales & Marketing, Fern Fort University provides HBR case study assignment help for just $ Our case solution is based on Case Study Method expertise & our global insights.
Dexit – A Marketing Opportunity Essay Sample. Dexit is a new electronic payment system that designs for low-value transactions. Based on Radio Frequency Identification (RFID) technology, customers can use a small electronic tag to pay for goods and services without entering password on a specialized reader at the retail stores, which is.
Dexit – A Marketing Opportunity Essay Sample. Dexit is a new electronic payment system that designs for low-value transactions.
Dexit Inc. is a business that focuses on electronic payment systems for retail transactions. The nature of the business would start with purchases and tinkle down to petty cash purchases, pre paid purchases, and electronic purchases (Exhibit 1).
Equal Employment Opportunity and Employee Rights Review Paper Klista Odgers HRM/ University of Phoenix Online October 29, Dwight Walker Introduction In the face of rising technology, globalization, and productivity some workers find themselves at a disadvantage to.
Dexit - A Marketing Opportunity Essay by stonelaw, University, Master's, A, October download word file, 13 pages download word file, 13 pages 2 votes4/5(2).Dexit a marketing opportunity essay